SiliconeZone, the pioneering brand and leading global manufacturer of innovative home products, is pleased to announce that it is working with Highway 87 a full-service sales & marketing consulting group, to strengthen sales operations in the US.
Michael Karyo, President of Highway 87, is an original co-founder of SiliconeZone which launched in 1999 with the first comprehensive line of silicone housewares for the US market. SiliconeZone was the first-to-market with many groundbreaking innovations including the silicone suction lid, over-molded steel kitchen tools, silicone backed cutting boards and cut-to-size baking mats.
“It’s great to be working with SiliconeZone again and I look forward to the opportunity to build on the legacy with new innovations and concepts.” Says Michael Karyo, President of Highway 87.
SiliconeZone’s new products, created on the same foundation of great design and high quality, include chocolate and cake decorating molds, a series of farm animal and endangered species inspired molds, and SiliconeZone Stick Around – a stick anything, anywhere, anytime fun silicone adhesive.
“SiliconeZone will always have a place in the line for classic items. Our focus is to develop an assortment of products that bridge the kitchenware and giftware categories. We look forward to working with Michael Karyo and Highway 87 as we expand our product line and broaden our distribution in the US” said Sonia Brenes Young, Chief Marketing Officer at SiliconeZone.
To learn more about SiliconeZone products visit us at:
About Highway 87
Highway 87 Consulting is a full-service consulting group focused on helping specialty housewares, gift and kitchenware brands navigate the ever-changing retail landscape. Now more than ever, the dynamic world of retail has upended decades old industry norms as the pathway to the consumer has become more fragmented. With over 25 years of entrepreneurial experience, we work with large and small companies to help sharpen their business models and create strategies that allow them to adapt to the new retail realities of today. Highway 87 helps in areas of sales, marketing, product development and sourcing
To learn more about Highway 87 visit us at www.highway87.net
A Pioneer in Silicone Products
Back in 1999, when kitchens were still in the age of the “clatter crash clack” of metal utensils, SiliconeZone introduced the first avant-garde silicone kitchenware into the market. Highlighting its flexible qualities, non-stick properties, and ease in cleaning, the response from around the world was phenomenal. For more than a decade, SiliconeZone ingenuity has, quite literally, synthesized a new kitchenware category.
Today, SiliconeZone continues to work towards great design and innovation with new products specifically designed to meet today’s active and health conscious consumer. With increased consumer awareness of the properties of silicone as a safe material for use in food preparation and storage, SiliconeZone has developed numerous award-winning, ergonomic and functional products in Bar & Beverage, Cooking & Baking, and Kitchen Tools & Gadgets.
SiliconeZone has been recognized in numerous international design competitions, including Good Design (USA), Red Dot Design (Germany), iF Product Design (Germany). Collectively SiliconeZone has won over 30 awards, and has received numerous accolades from the media. The SiliconeZone maxim, “Life is Art” defines the motivation behind each product created. Beauty and function are the core principles that drive product development and performance.
To learn more about SiliconeZone products visit us at www.siliconezone.com.